Tuesday, April 17, 2007
Easy Way to stop the credit bureau from selling info to your competitors!
Mary Stroiman, a loan origination from San Diego, has it all figured out! When he faxes over the 1003 to the credit bureau (or orders electronically or DU or LP submissions) he either blocks out the phone number or writes down a "wrong number" so other mortgage companies are not able to contact your clients.
Since the advent of credit bureaus selling your client's information to other mortgage companies, and it's legal, this is an easy way to make sure your leads are not stolen from you.
...when in-house lending is not enough...Karen Deis.
Since the advent of credit bureaus selling your client's information to other mortgage companies, and it's legal, this is an easy way to make sure your leads are not stolen from you.
...when in-house lending is not enough...Karen Deis.
Labels: trigger leads mortgage marketing training
Wednesday, April 11, 2007
Is Free Report Marketing Dead?
Watching the TV the other day, I saw an ad for Lunesta (the drug that helps you sleep) and they asked viewers to call for a FREE REPORT.
The one thing about Free Report Marketing is that it's overused! Don't get me wrong, the basic concept is rock solid. What I propose is that you include the free report in to "kit" of some kind.
For example:
New Home Consturction Survival Kit
First Time Homebuyer Tool Box
For Sale By Owner in a Box
Check out www.LoanOfficerMagazine.com for a full length article and what you can do to kick up your marketing to the next level. Karen Deis.
The one thing about Free Report Marketing is that it's overused! Don't get me wrong, the basic concept is rock solid. What I propose is that you include the free report in to "kit" of some kind.
For example:
New Home Consturction Survival Kit
First Time Homebuyer Tool Box
For Sale By Owner in a Box
Check out www.LoanOfficerMagazine.com for a full length article and what you can do to kick up your marketing to the next level. Karen Deis.
Labels: free report marketing
