Thursday, March 29, 2007
Mortgage Marketing Tips - Trigger Leads
Is your pipeline dwindling because your clients are being contacted by other mortgage companies with other (or better) offers? Want to know why? Because the credit bureaus can legally sell mortgage inquiries to the highest bidder!
While it will take the stated and the federal government to change the laws, you might want to check ou www.OptOutPreScreen.com and print the 5 page list of things you can do to protect your business.
We have also written an article about it (where you can download a flyer free) at www.LoanOfficerMagazine.com. Don't be reactive--be proactive and keep the business you fought hard to get in the first place. Karen@KarenDeis.com
While it will take the stated and the federal government to change the laws, you might want to check ou www.OptOutPreScreen.com and print the 5 page list of things you can do to protect your business.
We have also written an article about it (where you can download a flyer free) at www.LoanOfficerMagazine.com. Don't be reactive--be proactive and keep the business you fought hard to get in the first place. Karen@KarenDeis.com
Labels: opt out trigger leads mortgage tips
Tuesday, March 20, 2007
Mortgage Marketing Tips - FBSO Marketing
I just did an online seminar for ByOwner365.net and one of the questions I was asked was what I thought were the important traits and qualities need to be successful in FSBO marketing.
First and foremost, the word CONSISTENCY pops into my head immediately. Unless you make the commitment (make a date with yourself in your calendar) don't even bother tackling--in fact that goes for any marketing tactic.
However, I do recommend that you get your real estate license. To work with FSBO Sellers, you will need a good working knowledge of purchase contracts, disclosures and forms required by your state's real estate laws.
It gives you instant credibility with now only FSBO sellers, it provides an extra layer of credibility with home buyers and real estate agents (after all, you went thru the same courses they did).
When working with FSBO Sellers, have a list of real estate attorneys who can help them with contracts and forms--it's better to have a 3rd party involved versus YOU being both the lender and the real estate agent.
Check out www.LoanOfficerMagazine.com for info on how to hold a FSBO Seminar. More next week, Karen Deis.
First and foremost, the word CONSISTENCY pops into my head immediately. Unless you make the commitment (make a date with yourself in your calendar) don't even bother tackling--in fact that goes for any marketing tactic.
However, I do recommend that you get your real estate license. To work with FSBO Sellers, you will need a good working knowledge of purchase contracts, disclosures and forms required by your state's real estate laws.
It gives you instant credibility with now only FSBO sellers, it provides an extra layer of credibility with home buyers and real estate agents (after all, you went thru the same courses they did).
When working with FSBO Sellers, have a list of real estate attorneys who can help them with contracts and forms--it's better to have a 3rd party involved versus YOU being both the lender and the real estate agent.
Check out www.LoanOfficerMagazine.com for info on how to hold a FSBO Seminar. More next week, Karen Deis.
Labels: mortgage marketing tips
